Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. It also means using digital channels, like search engines, social media, email, mobile apps, and websites, to promote a product or service. This umbrella term also includes marketing using digital devices such as TV or radio.
Businesses leverage these digital channels to connect with current and prospective customers. This also includes communication through text or multimedia messages.
Online vs Offline Digital Marketing
Examples of Online Digital Marketing:
- Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google.
- Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or social media platforms.
- Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement.
- Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus attracting and retaining a specific audience.
- Leveraging traditional offline media for advertising: using radio and TV marketing, billboard advertising, print, and in-person events.
Examples of Offline Digital Marketing:
- Out-of-Home Advertising: This involves using billboards, transit ads, or other types of visual media to promote your brand or product. This can be a great way to reach a broad audience and create a strong visual impression.
- TV Marketing: where you promote your products in the form as adverts, infomercials, or even demonstrations.
- Radio marketing: Trailers and commercials promoting your product to listeners.
Why is digital marketing important?
Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.
There are a few major benefits of digital marketing:
- You can focus your efforts on only the prospects most likely to purchase your product or service.
- It’s more cost-effective than outbound marketing methods.
- Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.
- Digital marketing offers measurable results.
- Digital marketing is cost effective
- It’s easier to adapt and change a digital marketing strategy.
- You can engage audiences at every stage with digital marketing.
- Digital marketing can improve your conversion rate and the quality of your leads.
Digital marketing isn’t optional if you want to get your product/services in front of customers; your customers are online, and you must be there too. The share of people spending more time using electronic devices continues to rise while print advertising declines.
And don’t go thinking digital marketing is just for the big businesses. Even the smallest local stores can benefit from some form of online advertising. According to Google, 88 percent of people who conduct a local search on their smartphone visit a related store in the next week.
Get your business to the faces of your customers and that’s where we come in. Contact Ebanks technologies for all your digital marketing needs.